
For established, high-ticket service businesses already running paid ads and ready to get more from their marketing with expert strategic direction
Limited To 10 Members
$999/Month
(price will double for future members)
Meta Ads Focused
Agencies, coaches, consultants, and high-ticket service businesses who already run paid ads in-house AND:
Actively spending on lead generation with data to analyze and optimize
Already have a proven, high-ticket offer ready to scale or improve results for
Working sales process that can handle and convert leads
Open to strategic feedback and able to implement recommendations
Ideally spending $10K+/mo, exceptions made for strong-fit business models






I’ve spent the last 12+ years working hands-on in digital marketing, supportig hundreds of brands—including serving as CMO of Billy Gene Is Marketing, an 8-figure global brand in the advertising education space. I’ve now managed more than $20 million in ad campaigns across Facebook, Instagram, and Google, helping generate over $71 million in trackable sales.


The right words, to the right buyer, at the right moment.

A shorter, clearer path from first click to close.

Decisions built on your numbers, not on guesses.

Fewer random tests. More meaningful ones.

I believe better ads come from testing with intention. You don't need more and more ads just for the sake of testing. You need better tests, clear data, and smarter decisions about where your budget goes.
I also believe the best results usually come from the simplest funnels. Clear messaging, less friction, and a path that builds trust from first click to close.
The goal is a simple, effective system that turns the right people into booked calls and clients.
Can you look at my active ads and help me optimize?
Can you review my ad copy?
What do you think of these video hooks?
Should I test this image ad?
Should I pause this ad or give it more time?
Should we increased budget or duplicate the campaign?
Are we testing too many things at once?
Is my offer strong enough for cold traffic?
Can you review my landing page?
How can we improve lead quality?
Why are leads coming in but not booking?
What should we change in the follow-up?
How can we scale this campaign?
Can you help me decide between these two ideas?

Ready to get more from your marketing?
No. There is no large content library you need to work through before receiving support.
The Inner Circle is a live advisory centered around your current campaigns, decisions, and performance challenges.
Share your screen and get strategic feedback on your:
- Account structure & settings
- Results & optimization technique
- Ad messaging & video scripts
- Hooks and creative angles
- Offers & Campaign strategy
- Funnels & landing pages
- Backend conversions
Or other challenges. The goal is not to give you more ideas. It is to help you determine which ideas are most likely to improve results.
If you are an Agency, you CAN bring client accounts to discuss.
Not sure what to bring to me? I will help you identify what is holding performance back, what should be tested next, and where your time and budget will have the greatest impact.
No. This is not a done-for-you ad-management service.
I will provide strategic guidance, feedback, and recommendations. You or your team will be responsible for implementing them.
Yes, the Inner Circle is intended for businesses actively investing in lead generation ads on Facebook/Instagram or preparing to relaunch a previously validated campaign.
Most strategies discussed can also apply to other paid channels.
Your offer should be above $2k and have already generated a handful of paying clients or customers.
It does not need to be perfectly defined, but you should have enough validation and data for us to make meaningful strategic decisions.
Your membership is intended for you and may include one key team member who's participation is directly relevant to the campaign or issue being discussed.
Additional access can be reviewed on a case-by-case basis.
Yes, recordings with ai notes will be available after each session for at least 30 days.
Yes, within the structure of the group.
The program is currently capped at 10 members, so there is room to provide meaningful feedback, strategic input, direct support, and become familiar with each member’s business.
For issues requiring extended private attention, members can book 1-on-1 advisory sessions at a preferred rate.
No ethical advisor can guarantee specific advertising or revenue results.
Your results will depend on your offer, market, budget, implementation, sales process, and many other factors outside the advisory itself.
What I can provide is experienced, direct, and honest strategic guidance designed to improve the quality of your decisions.
While the Inner Circle is designed for established service businesses, you do not need a huge team or massive ad budget. You should have enough traction, data, and sales activity to make strategic optimization worthwhile. The best fit businesses are either spending $10K+/month OR have a validated high-ticket offer.